Logo Brands Strikes Exclusive Deal With University of Florida

Logo Brands

Logo Brands, Inc. has entered into a multi-year exclusive agreement with the University of Florida, effective immediately.

The agreement grants Logo Brands exclusive rights to manufacture, produce and distribute University of Florida Gators tailgate and outdoor lifestyle products across multiple retail channels.

The product categories in the agreement include chairs, tents, tables, coolers and tote bags.

Logo Brands will make Gators tailgating products available through Walmart, Target, Dick’s Sporting Goods, Academy Sports, Bed Bath & Beyond, Fanatics and many other major retail outlets, in addition to the Logo Brands website.

“We are thrilled to partner with this amazing school and brand,” stated Maggie McHugh, Vice President of Strategic Partnerships at Logo Brands.

Florida has a strong and dedicated fan base and we are excited to work closely with this program to expand Florida’s footprint in retail.”

With more than 52,000 students and legions of loyal fans, the University of Florida has a strong customer base for licensed Gators-branded products.

By partnering with Logo Brands, the university ensures that officially licensed tailgating merchandise is available online and in stores across the county.

The University of Florida is the 18th school to sign exclusively with Logo Brands to produce branded tailgate gear for fans.

The other universities are: AlabamaArizonaArizona StateCincinnatiColoradoConnecticut (UConn), Fresno StateGeorgiaKentuckyMiamiMinnesotaNotre DameTennesseeVanderbiltVirginia TechWashington and Wisconsin.

For more information, visit logobrands.com

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