Consumer Automobile Entertainment Market

This research evaluates software and app platforms including OS, middleware, HMI, smartphone app integration, and OEM SDKs.

The report compares the strategic advantages between driver-centric and vehicle-centric infotainment systems.

The report also evaluates key initiatives of auto OEMs, third-party app providers, and monetization strategies for automakers in the emerging in-vehicle infotainment ecosystem.

The connected car ecosystem is rapidly evolving as a result of the dominant industry trend to leverage software-defined cars to provide cloud-based services that are indirectly related to driving itself and more concerned with the overall vehicle occupant experience.

This trend includes auto OEMs developing their own application platforms that integrate with third-party app development for in-vehicle infotainment systems.

Infotainment systems are emerging as diverse services including navigation system, premium audio, and video systems, in-vehicle advertising, commerce, and smart mobility services such as travel, hotel, flight and train, robo-taxi, ride-sharing/rental, health and education services, and content including video, music, and movies.

Various suppliers within the automotive value chain, such as telematics providers and aftermarket service providers, are contributing to develop the SDC ecosystem. This ecosystem is the foundation for in-vehicle entertainment.

The in-vehicle infotainment system market is going to become a $78.9 billion opportunity by 2025. Building driver-centric infotainment systems instead of vehicle-centric ecosystems will be one of the key success factors through 2030.

Infotainment services enable new revenue streams that are less dependent on automotive production cycles and provide consistent revenue with up to five times higher margins than the current post-sale services.

Many automotive manufacturers have installed third-party infotainment systems, which is a trend that is anticipated to accelerate as vehicle sales decline, placing greater reliance on post-sale services.

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