Instacart Completes Rollout of Its Digital Deli Counter to Publix Stores Across the Southeast

Instacart, the North American leader in online grocery, today announced it has completed the rollout of its Instacart Meals product with Publix stores across the Southeast, enabling same-day delivery and pick up of Publix’s beloved Publix subs.

To celebrate the milestone, Instacart will give the first 500 customers who purchase a Publix sub for delivery or pickup via Instacart exclusive access to a free, limited edition “Team Pub Sub” T-shirt.*

The Instacart Meals product makes it easy for customers to order specialty counter items — like Publix subs — alongside their groceries and household essentials, all to be delivered or picked up from the store.

As a first step, Instacart has collaborated with Publix to introduce the product with a new digital deli counter including its popular Publix subs.

Instacart initially made Publix’s signature sub combo available online to Publix locations across Florida in January, creating the ultimate ordering experience and offering customers one more way to take advantage of Publix’s great savings.

With this expansion, it is now available to nearly all Publix stores across FloridaGeorgiaAlabamaSouth CarolinaTennesseeNorth Carolina, and Virginia.

This expansion marks Instacart’s continued move into grocery meal delivery, helping retailers like Publix bring more in-store aisles and experiences online for customers.

Beginning on July 16 at 6 a.m. EST, the first 500 customers who purchase a Publix Sub via Instacart will unlock exclusive access to a free, limited edition “Team Pub Sub” fan T-shirt.

The lucky customers will receive an email with a link to redeem the free shirt by July 23 at 11:59 p.m. EST.

Maria Brous, Publix Director of Communications

“With the expansion of Instacart Meals, we’re excited to make it easier than ever for Publix customers to enjoy their favorite Pub Sub delivered to their homes or ready for curbside pickup in as fast as two hours,” said Maria Brous, Publix Director of Communications. “We’re excited to gift our most loyal customers an exclusive piece of wearable Pub Sub pride!”

*This promotion will run from 6 a.m. EST on July 16 until 11:59 p.m. EST on July 23. One “Team Pub Sub” T-shirt per Instacart account. While supplies last.

For more information, visit

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