The global consumer tissue market has showcased strong growth over the historic years (2015-2019).
Various factors contributed to the growth of the market such as improving disposable income, a spike in global healthcare expenditure, the boom in global population, demand from hospitality industry and preference over other alternatives like cotton towel.
The market is also confronted with certain challenges such as vulnerability to fluctuation in prices of raw materials and harmful effects of certain tissue paper products.
Strong mergers and acquisition (M&A) activity, innovative product launches and technological advancements in tissue product manufacturing, and acceleration in sales of tissue products via e-commerce due to COVID-19 are some of the latest trends existing in the market.
The COVID-19 pandemic is expected to have different impacts on AFH and household tissue segments.
On one hand, demand for tissues from the AFH segment is anticipated to face major headwinds mainly due to severe impact on demand from end-users like hospitality, restaurants and offices.
On the other hand, the consumer segment is projected to benefit on the account of greater tissue consumption as a result of increased awareness on respiratory hygiene coupled with the spike in adoption of work from home by companies around the world. As a result, the market is estimated to demonstrate robust growth over the years 2020-2024.
The global consumer tissue paper market is a highly fragmented market. Kimberly Clark., Georgia-Pacific LLC, SCA, WEPA Group and The Procter and Gamble Company are some of the players whose company profiling has been done in this report. In this segment of the report, business overview, financial overview and business strategies of the companies are provided.
This report provides an analysis of the global consumer tissue market, with detailed qualitative analysis of the impact of COVID-19 for regions such as China & Rest of the Asia Pacific and North America.
The report also includes an assessment of the global market in terms of value, volume and segments.
Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and would be driving the growth of the industry.
Growth of the overall consumer tissue paper market has also been forecasted for the period 2020-2024, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.
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