Sugar Cane Growers Cooperative of Florida Appoints Matthew B. Hoffman New CEO

The Sugar Cane Growers Cooperative of Florida Board of Directors announces Matthew B. Hoffman has been promoted to President and Chief Executive Officer and Michael Michuda to Vice President of Operations, both effective July 1.

“Sugar Cane Growers Cooperative has been blessed with excellent leadership during its 60-year history.

Matt Hoffman’s leadership and skills have been obvious from the beginning of his tenure here.

He is the right person to lead the Cooperative into the future,” said John L. Hundley, Chairman of the Board of Directors.

Hoffman has served as Executive Vice President for the past year and, prior to that, Vice President of Marketing since joining the company in 2010.

Hoffman succeeds Antonio L. Contreras, who will remain a senior advisor at the Cooperative and will continue his role as Co-President of ASR Group International, Inc. (ASR Group).

Jose Alvarez, Executive Vice President and Chief Operating Officer has also announced his retirement.

Tony Contreras and Jose Alvarez have contributed immensely to Sugar Cane Growers Cooperative, ASR Group and the Florida sugar industry.

We are grateful for their contributions, leadership and wisdom,” said Hundley.

Hoffman, who holds a Bachelor of Science degree from the University of Florida in Food and Resource Economics, is also President of Tellus Products, LLC, which the Cooperative jointly owns with Florida Crystals Corporation and ASR Group.

He has served on numerous boards, including The Chamber of Commerce of the Palm Beaches, Lake Okeechobee Regional Economic Alliance, and the Belle Glade Rotary Club.

He resides in West Palm Beach with his wife Harriet and their three children Benjamin, Chandler and Gallivan.

Matthew B. Hoffman, SCGC CEO

“I am truly honored to lead our team as Sugar Cane Growers Cooperative’s chief executive officer.

I look forward to serving our member growers, along with Michael, as our vice president of operations, and the rest of our leadership team.

Together, we will be focused on delivering the greatest value to our member growers and our employees by being an industry leader in all we do,” said Hoffman.

For more information, visit

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: