For the very first time in the brand’s history, The Macallan is partnering with e-commerce leader, Thirstie Inc. to offer consumers across the United States the ability to purchase the world’s most admired and awarded single malt Scotch whiskies directly from the brand’s website.
The Macallan website will now serve as a virtual gathering place for passionate whisky lovers and curious fans alike to discover and shop the brand’s extensive range of premium single malt Scotch whiskies without leaving its website.
Gift shopping is now easier than ever, whether exploring The Macallan Gift Guide to pick out the perfect Father’s Day gift, adding to a personal collection, or celebrating a life milestone – TheMacallan.com provides consumers with a more convenient and seamless shopping experience.
In honor of this launch and during these unprecedented times where the hospitality industry is struggling more than ever, The Macallan is dedicated to providing support to the James Beard Foundation Open for Good campaign which supports the rebuilding of a thriving independent restaurant industry through programs, education and financial resources.
In addition, Edrington, The Macallan’s parent company, has also shown their ongoing gratitude and appreciation for the hospitality community by donating to the USBG Bartender Emergency Assistance Fund as they too strive to be another trusted resource for the bar industry in times as uncertain as these.
Starting today through July, just in time for Father’s Day, consumers will receive free shipping on all orders and the equivalent of 30% of proceeds from purchases made on TheMacallan.com will be donated to the James Beard Foundation’s Open for Good campaign.
“With the launch of The Macallan E-Boutique, we have created an online destination for consumers to explore the world of The Macallan like never before.
The innovative technology from Thirstie Inc., allows The E-Boutique to provide educational touchpoints, immersive technology and an accessible and shoppable experience all in a singular place.
We look forward to launching this new platform while showing gratitude and support to our friends in the hospitality industry through our partnership with the James Beard Foundation,” said Samantha Leotta, The Macallan Americas Brand Director.
Through Thirstie Inc. API technology, The Macallan is the first whisky brand to connect shoppers with hundreds of local retailers granting them access to all of the inventory available for shipping or same-day delivery in their area.
Thirstie has provided The Macallan a fully-compliant option to optimize their e-commerce experience.
By partnering with Thirstie to make the website e-commerce enabled, The Macallan is now receiving valuable attribution and behavioral data, ensuring a more optimized marketing and customer-acquisition spend in the future.
“Thirstie is thrilled to be partnering with an extraordinary brand like The Macallan, and the incredibly passionate consumer base that comes with them.
By making The Macallan products available for purchase via their own website, Thirstie is uniquely-positioned to provide the brand with an even clearer understanding of that passionate consumer base,” said Thirstie CEO Devaraj Southworth.
As of June 15, 2020, The Macallan E-Boutique is fully operational and available to consumers.
For more information, visit www.themacallan.com