The Locale (www.LocaleBoca.com), East Boca’s hip and trendy New American community bar and restaurant with a touch of Latin flavor, has appointed award-winning brand specialists The Gab Group as PR agency of record. Opened by Restaurateur Ricky Marcellini, the restaurant features a range of flavorful menu offerings served in an upscale-casual atmosphere. Through local and national public relations, The Gab Group will promote The Locale as a casual gathering spot for South Florida locals to enjoy an eclectic mix of flavors.
“As a restaurateur, Ricky has a complex understanding of local markets and a savvy for generating concepts that are as unique as they are popular,” says The Gab Group founder and CEO Michelle Soudry. “The Locale presents Boca locals with a much-needed eatery that is as delicious as it is pretty and comfortable to gather at – for a night out with friends, for business or just because.”
The Locale, replacing The Little Chalet’s sole Florida location, opens up to a cozy and inviting interior, transforming the space to an upscale polished casual dining room featuring a mix of rustic elements, reclaimed wood, leathers and eye-catching cerulean blue design accents. Guests can choose from an assortment of breezy and intimate bar tables and spaces, traditional table dining or formal banquettes from which to enjoy The Locale’s inspired menu items.
Open for dinner and Happy Hour, The Locale’s menu is rife with flavorful dishes in a collision of quality ingredients and unbridled culinary passion, already garnering favorites in their meatless Portobello Burger, seafood dishes and wood-fired pizzas. Complementing the fare is a cocktail menu featuring bar classics and mixology-tuned libations, served at The Locale’s outdoor patio and indoor bars, respectively. To beat the heat, guests can sip on South Florida’s coldest brew from The Locale’s below freezing brewery tap, pouring between 26 and 28 degrees Fahrenheit.