HYDE Hotel & Residences Midtown Miami to Welcome its First Guests

Sept. 17, 2018 – sbe, the Los Angeles-based leading lifestyle hospitality company, announces the opening of HYDE Hotel & Residences Midtown Miami in partnership with renowned developer, The Related Group, and Haim Yehezkel, CEO of Elysee investments, owner of the 60 hotel units. This is the third collaboration uniting the talents of sbe Founder and CEO Sam Nazarian and Related Founder and Chairman Jorge Pérez, who have more than 20 additional joint projects in the pipeline, including the recently-opened SLS LUX Brickell and internationally in CancunArgentina and more. On the design end, Arquitectonica was tapped for the thirty-two-story building’s stunning architecture, featuring 410 sold-out luxury condominiums and 60 hotels rooms. Rockwell Group brings their unique and inventive lens to Hyde Midtown’s lobby, hotel suites, and amenity spaces – creating a dynamic environment that highlights contemporary art, detailed craftmanship and local design.


“This opening marks a key expansion of sbe,” says Sam Nazarian, Founder and CEO of sbe. “Miami is one of the most important markets for us and I am proud and honored to again work with my friend and mentor, Jorge Perez, and with Haim Yehezkel to bring the Hyde brand to this location. Miami is a city that’s always been on the pulse of what’s trending in art, design and entertainment – and Midtown is in the center of it all.”

“Building on the tremendous success we’ve seen with SLS Brickell and SLS LUX Brickell, we are pleased to present yet another amazing development in partnership with sbe,” said Jorge Pérez. “This project brings together the best of everything Miamihas to offer – from the renowned design talent of David Rockwell to curated work by international artists – all set within the city’s most buzzing new neighborhood.”

“We are extremely excited about this unique property located in the up-and-coming, Midtown Miami and the design district. The hotel offers fantastic amenities and extremely specious rooms with kitchenettes allowing for ultimate convenience while on vacation or a business trip. We have no doubt that guests will love it,” said Haim Yehezkel and his partner, owners of the Hyde Midtown hotel.

“We’re thrilled to be celebrating the opening of Hyde Midtown Miami with our collaborators sbe and Related Group,” said David Rockwell, founder and President, Rockwell Group. “Hyde Midtown is uniquely situated within the heart of Miami’sburgeoning cultural center, so we felt it was important that Hyde’s public spaces and guest rooms reflect their unique local surroundings.”

“Our design team’s concept for Hyde Midtown fuses the brand’s distinctive philosophy with Miami’s vibrant art and design scene, as well as the city’s spirited culture,” said Greg Keffer, Partner and Studio Leader, Rockwell Group. “With an irreverent and bold attitude, Hyde Midtown offers an electric, immersive guest experience influenced by the surrounding Design District.”

The property marks the second Hyde project to open in South Florida, following Hyde Hollywood Resort & Residences’ completion last winter. Looking forward, Hyde Beach House in Hollywood is slated to open next year, while sbe has plans to more than double its hotel portfolio to 50 hotels and residences by 2021. This includes international expansion to new territories in Latin America, including the first Delanooutside of the United States in Rio de Janeiro, and SLS in Mexico and Argentina. sbe also opened its first hotel in the Middle East – Mondrian Doha – at the end of last year with more planned, including two further properties in Dubai – Mondrian and Delano– an SLS in Doha in 2019, and Hyde Doha in 2020.


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