Bluegreen Vacations Corporation (NYSE: BXG) (“Bluegreen” or the “Company”), a leading vacation ownership company, today announced it has been named the Official Vacation Ownership Provider of the Miami Marlins for the 2018 and 2019 seasons.
The Marlins and Bluegreen will formally announce their new relationship at the August 10th home game against the New York Mets with a Bluegreen Employee Appreciation Night. Bluegreen Vacations’ President and CEO Shawn B. Pearson will also retake the baseball diamond for the first time in years to throw out the game’s ceremonial first pitch.
“As a former professional baseball player, I understand first-hand the commitment of the players and fans to the community where they live. I believe that this commitment very much parallels Bluegreen’s commitment to the South Florida community,” said Shawn B. Pearson, President and CEO of Bluegreen Vacations. “We also agree that a day at the ballpark is a great way for fans to spend time with their families and friends, which aligns perfectly with Bluegreen’s purpose – to bring people together to share unique experiences and create lifelong memories. I’m thrilled we’ll have the opportunity to provide access to Miami Marlins baseball to our owners and associates.”
Bluegreen’s multi-layered agreement with the Marlins includes in-ballpark signage, multiple fan experiences at Marlins Park – with pre- and in-game events for season ticket holders, Marlins fans and employees of both organizations – and the opportunity to join with the Marlins in their community outreach initiatives. Bluegreen will also have the opportunity to promote vacation ownership during select Marlins home games, as well as direct marketing to more than a half million Marlins fans.
“As we continue to re-engage local partners and industry leaders, we are pleased to partner with Bluegreen Vacations, a South Florida company that is at the forefront of the vacation ownership industry,” said Marlins President of Business Operations Chip Bowers. “Our fans will now have the opportunity to learn about Bluegreen Vacation’s expansive portfolio of resorts and experiences.”
Bluegreen will also be offering prizes and giveaways to Marlins fans at Marlins’ home games, including the opportunity to win an exclusive vacation at one of Bluegreen’s 69 resorts in more than 40 destinations across the U.S. and Caribbean, including the newest additions of The Éilan Hotel and Spa, The Marquee and The Manhattan Club.