June 28, 2018 – Michael Todd Beauty, creator of the award-winning patented sonic beauty devices and high-performance skincare products, today announced that it has received the 2018 Allure Reader’s Choice Award. The company’s sonicsmooth sonic dermaplaning system was recognized as the best breakthrough product for skincare in the publication’s prestigious roundup of beauty brands.
Co-founder and President Lew Hendler states,“The success of the sonicsmooth has been an amazing journey for the brand. Winning the Allure Reader’s Choice Award has further solidified Michael Todd’s place in the beauty industry. We are honored that the Allure readers selected our sonicsmooth dermaplaning system as the best breakthrough product of the year.”
The sonicsmooth was inspired by the innovative, cutting-edge dermaplaning technique. Co-founder and SVP of Sales Michael Friend states, “We wanted to make the procedure of dermaplaning more affordable and accessible to women. We are very proud of this device and excited that we are being recognized for our innovative, cutting edge technology.”
The brand is also thrilled to be winners alongside some of the best in the industry. “This is a very exciting time for Michael Todd Beauty as we embark on expanded distribution both domestically and internationally,” says Co-founder and SVP Michael Friend. The at-home dermaplaning system sonically planes the top layer of skin (exfoliation) while removing debris (build-up) and simultaneously removing unwanted Vellus Facial Hair (peach fuzz).
The Michael Todd Beauty sonicsmooth sonic dermaplaning system is available at ULTA Beauty, HSN, Macys, Beauty Brands and Michael Todd Beauty’s website.