June 26, 2018 – OFRA Cosmetics is putting the beauty world on notice with all new branding launching June 27th. From logo, to packaging, to e-commerce, to social imagery, OFRA has hit reset. The best way to present this versatile and progressive new image? A soiree in Miami. OFRA is hosting its team, distributors, and top beauty influencers at a museum.
OFRA Cosmetics has always strived to find ways to innovate and uniquely formulate products to perform on another level from most brands. For years OFRA focused on beauty pros, but when social media ushered in a new era of beauty gatekeepers–bloggers and influencers–everything changed. OFRA highlighters and liquid lipsticks were now being crushed on by the best in beauty, including NikkieTutorials and KathleenLights. As collaborations with these beauty bloggers went on to become fan favorites, OFRA felt the shift from B2B to Indie and wanted to evolve the brand to the next level.
Ofra Gaito, President at OFRA:
“We outgrew our image and needed to change the vision of our business…As a team we felt that we needed to appeal to our emerging target audience. This exciting change in our business will put us ahead of the game ensuring that our brand is not generic and represents the unique OFRA image, mood, and style.”
That’s the OFRA Glow Up. Maintaining what has put OFRA on the map, all vegan and cruelty free products that are disruptive within their category, but with an image that elevates the brand. OFRA is for the beauty enthusiast confident in their style that doesn’t want their glam to be just another routine. They are Perfecting beauty. Every day.
What you need to know:
- All OFRA fan favorite formulas are still the same
- OFRA will be available at 450+ ULTA retail stores nationwide June 24th
- NikkieTutorials, Desi Perkins, and 20+ top beauty influencers will be attending Rebrand festivities to include: Rebrand presentation, an OFRA installation, DJ, Lip Reader, and brand activations
- A new South Florida-inspired collection will be live on OFRA’s website on June 27th in all new packaging
All OFRA Cosmetics’ products are made to order and are 100% vegan. No animal testing is done at the OFRA Cosmetic Laboratories. The company prides itself on being cruelty-free and committed members of both PETA and Leaping Bunny.