May 29, 2018 – Red Sneakers for Oakley presented the ground-breaking results of the first annual International Red Sneakers Day, which spurred people all over the world to put on red sneakers and raise awareness about food allergies.
Capitalizing on Food Allergy Awareness Month, celebrated during the month of May, Red Sneakers for Oakley succeeded in accelerating the growth of their movement and strengthening their message about the dangers of food allergies on International Red Sneakers Day. The day serves as a platform for the simple, yet vivid, symbol of red sneakers to be leveraged to underscore the magnitude of the problems facing people with food allergies all over the world.
Supporters across multiple continents participated in the day by wearing their red sneakers, sending messages of support and posting photos on the internet. Messages were received from as far away as Russia, Japan, South Africa and Guam, and photos were posted on Instagram, Facebook and Twitter using the hashtag #internationalredsneakersday. The hashtag trended widely on May 20, with unique posts, reposts and shares achieving an astounding reach of more than 2.5 million people*.
Red Sneakers for Oakley celebrated the conclusion of the inaugural International Red Sneakers Day at Meat Market in Palm Beach. The event also served to raise awareness about the danger of food allergies, and the efforts of the Red Sneakers for Oakley non-profit organization.
At the evening event at Meat Market, a wall of supporter messages was displayed against a backdrop of images from Red Sneakers for Oakley school events and sports teams wearing red in support of the organization. More than 100 supporters from Palm Beach attended the event wearing red sneakers.
Host Merrill Debbs spoke of the organization’s efforts to expand their reach even further through alliances with other prominent food allergy organizations such as Food Allergy Research and Education (FARE), Food Allergy & Anaphylaxis Connection Team (FAACT), End Allergies Together (EAT), and more. “Our goal is to work together, leveraging our different networks and unique constituencies to build a stronger front to keep people safe from fatal food allergy-reactions known as anaphylaxis,” said Debbs.
Between 220 and 250 million people worldwide have food allergies. One in 12 children in the U.S. has a doctor-diagnosed food allergy, which translates to two children in every classroom. Every two minutes, someone goes to the Emergency Room due to food allergy-induced anaphylaxis.*