May 23, 2018 – SproutLoud, cited by Forrester Research as a leader in Through-Channel Marketing Automation (TCMA), was recognized for innovation in Co-Op Marketing Funds Management.
“SproutLoud excels in local marketing and presence,” according to The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 report, which noted that SproutLoud has innovative Co-Op Marketing Funds Management functionality.
SproutLoud helps Brands improve Co-Op investment by integrating the claims and reimbursement process into its TCMA platform and providing SproutPay Instant Funding, which is changing the way Partners perceive the Co-Op Advertising process. SproutPay allows funds from both Brands and Partners to be applied instantly, because all local advertising execution happens in the controlled and measurable environment of the SproutLoud Platform. This improves speed to market while eliminating the opportunity for fraud or misuse of funds.
Among all TCMA vendors evaluated in The Forrester Wave™, SproutLoud received among the top 2 scores in strategy, technology and supporting products and services.
“SproutLoud is fundamentally changing the Co-Op Advertising model with Intelligent Funds Management, which allows Brands to put traditional claims and reimbursement side by side with SproutPay Instant Funding to encourage increased adoption and investment,” said Gary Ritkes, President of SproutLoud.
SproutClaims is a SaaS-based claims processing module native to SproutLoud’s TCMA Platform, which allows Partners to process claims in the same system where they create local ads. SproutClaims helps Brands lower Co-Op processing costs by up to 50% and get more ads in market faster.
Whether Brands opt for SproutPay Instant Funding or SproutClaims, the SproutLoud Platform gives Brands access to a world-class ecosystem of Marketing Service Providers, which ensures flawless and Brand-compliant campaign execution every time.
“We’re pleased Forrester has recognized our innovation in Co-Op Marketing Funds Management,” said Jared Shusterman, CEO of SproutLoud. “In Cooperative Advertising, funding is the most powerful tool to get Brands aligned with their Partners. By eliminating all the red tape associated with Co-Op funding, we are increasing Partner participation and investment in Brand campaigns by up to 60%.”