April 9, 2018 – Tampa Bay Entertainment Properties, LLC announces today the launch of its full-service digital network applications as part of phase one for The Identity Tampa Bay. With dedicated applications now available on web, iOS, Android, Roku, and Apple TV, The Identity Tampa Bay brings together exclusive sports and lifestyle content, creating an authentic experience that’s anchored in the Tampa Bay community. This launch is powered by ViewLift, a leading digital content distribution and monetization platform for the sports industry.
“We are excited to partner with ViewLift as we continue to expand our content efforts. ViewLift has bought into our unique vision, proving to be a nimble and flexible partner from the beginning.” said Steve Griggs, CEO of TBEP.
The Identity Tampa Bay’s wide device footprint makes it accessible to the community at work, on the go, or at home, and it delivers diverse content types including articles, videos, and live event coverage. Not only will the network focus on Tampa Bay’s sports franchises, it will also prominently feature local lifestyle content. In collaboration with ViewLift’s comprehensive end-to-end distribution technology, the network will look to be a voice that symbolizes the growth and excitement of the region.
“The Identity Tampa Bay is a further demonstration of TBEP’s commitment to the area,” noted Rick Allen, ViewLift’s CEO. “We are honored to work with them to strengthen the bonds of the community and ramp up the fun. Tampa Bay will have its Identity everywhere.”