State of Florida Partners With GuidedChoice

Feb. 20, 2018 – GuidedChoice, a leading independent provider of retirement plan advice and account management solutions, today announced it has been named by the State Board of Administration of Florida (SBA) as the Florida Retirement System’s (FRS) Asset Guidance Provider, after careful evaluation by the SBA’s selection committee and approval by the SBA’s Executive Director. GuidedChoice will offer education and financial guidance to more than 650,000 FRS members effective April 2, 2018. This resource will provide members with the asset guidance necessary to optimize investments and improve their retirement readiness. It will be made available to both Pension Plan (defined benefit plan) and Investment Plan (defined contribution plan) members.

“GuidedChoice is honored to provide these critical services to FRS members,” said Sherrie Grabot, founder and CEO of GuidedChoice. “Government plans can be complex, with multiple plan rules, diverse employers and employee segments as well as ongoing legislative and regulatory changes. With our depth of experience, GuidedChoice is fully equipped to service FRS members in a way that truly meets their needs.”

GuidedChoice is an independent entity, not affiliated with any financial institution, and does not receive any commissions or hidden incentives. Its independence ensures participants always receive objective advice, completely focused on their best interests.

Through this partnership, GuidedChoice will scalably provide each individual with personalized financial guidance using a rigorous methodology, architected by Dr. Harry Markowitz. This methodology favors risk over reward, which has been shown to be what the majority of consumers prefer.

GuidedChoice’s personalized advice creates a clear roadmap that projects each individual’s retirement outcome, enabling participants to make more informed decisions to meet their individual goals. By emphasizing the participant experience, GuidedChoice provides clarity, simplicity and an actionable flow through an easy-to-use user interface enabling the participant to quickly implement the guidance.

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