Dec. 12, 2017 – Who says art can’t be consumed from a little plastic bottle? blk.® made a splash last weekend during the biggest art event in the world, showing forward-thinking attendees how a new accessory can be fashionable and hydrating.
Art Basel in Miami Beach – a famous art festival showcasing leading galleries from North America, Latin America, Europe, Asia and Africa – attracts over 700,000 eager artists, enthusiasts, collectors, curators and critics each year. In addition to spotlighting the celebrated masterminds of modern and contemporary art, the event aims to shed new light on emerging stars. blk.® was among those up-and-coming names turning heads this year.
Like many successful artists, the daring dark liquid prides itself on escaping the norm and defying expectations, quickly making a name for itself as the first dark water anyone will actually want to drink. But it isn’t just water; it’s a piece of art made from fulvic trace minerals deep from the earth’s core.
blk.® takes fresh alkaline water and infuses it with trace minerals, not only resulting in the naturally dark delight but making it a mineral, electrolyte, antioxidant and amino-acid packed powerhouse. The biggest surprise of all? The liquid actually tastes like water.
Style and art enthusiasts in Miami for the famous festival were invited to test the magic potion for themselves. blk.® partnered with Flaunt magazine, becoming the exclusive water for all of its events.
The fearless, fashion-forward magazine rented out Casa Faena for the weekend, turning the historic boutique hotel into a home base for parties celebrating the art festival on Thursday and Friday nights. Hundreds of artists and fashion influencers gathered at the Spanish-style venue to mix, mingle, get a glimpse at exclusive artwork, and, of course, get their hands on some of blk.®’s stylish H20 for themselves. Friday night, DJ and fashion activist Sita Abellan was spinning beats, making the stylish soirée the visual and sensory overload Miami parties are known for.
Overnight guests staying at Casa Faena also received an exclusive supply of blk.® water in their room, keeping them hydrated in between art shows, parties and outings at the beach.
While it was a weekend of discovery for many consumers new to blk.®, this year’s Art Basel is not the first time the trendy water has made a public splash. With an impressive celebrity following and appearances in Emmy Awards gift bags, the innovative water brand proves there’s always a thirst for artful innovation.