Dec. 7, 2017 – Sixt Rent-a-Car, the world’s premiere affordable luxury car rental service with more than 2,000 locations in over 100 countries, is renowned around the world for its one-of-a-kind Sixt Experience, meeting the unique needs of every customer with world-class service. The company is attracting attention for its rapid expansion in the United States, opening new locations in new markets, as well as launching a new North American corporate headquarters in Ft. Lauderdale, Florida just last month.
Today, Sixt is pleased to announce it has been recognized by Expedia® Media Solutions, the advertising arm of Expedia, Inc., as a winner of its annual 2017 Partner Awards program, which honors innovative marketing campaigns from partners across the globe. Presented at the annual Expedia Partner Conference, the awards acknowledge partner campaigns that demonstrate innovation, creativity and achievement in travel marketing.
“Sixt is a well-established, iconic mobility brand in Europe and around the globe, but we’ve only been here in the U.S. market since 2011. That’s why we work hard every day to introduce ourselves to American consumers, communicating our values and unique offering as a company. We’re relentless in looking for fresh and creative ways to share and spread that message, and that’s why we so deeply appreciate partnering with Expedia,” said Daniel Florence, Sixt USA Co-President. “We’ve had great success collaborating with their team, which has been a key to Sixt’s rising to become the 5th largest car rental company in the U.S. in such a short period of time. We’re grateful to receive this award, and will continue to push the envelope and move forward with this successful partnership.”
Sixt worked with Expedia Media Solutions to create an integrated campaign to reach travelers across Expedia’s U.S. network of brands including Expedia.com, Travelocity, Orbitz, CheapTickets and Hotwire. The integrated campaign included display media targeting shoppers that were searching for destinations in the U.S. and Europe, and led them to a dedicated car rental page that was compatible with multiple devices. The campaign leveraged first-party travel behavior insights and strategic targeting, which allowed Sixt to reach more travelers than ever before. The return on ad spend (ROAS) across all the branded ROAS reached 10:1. The campaign also realized click through rates as high as 2.5 percent.