Nov. 1, 2017 – Dale Dees knows hair. His celebrity clients and professional achievements have put him on the map as an internationally acclaimed hair stylist and now he’s focusing his attention on his new product line GOGLAM by Dale Dees, expected to be a game changer when it comes to styling hair, especially in extreme conditions like the Florida heat.
The GOGLAM hair care line, developed by Dees, helps protect, manage and style hair while also battling humidity. Inspired by Dees’ clients who had tried one product after another and still couldn’t find the best combination to style and maintain their hair in the Florida heat, GOGLAM offers women, and men, hair soothing options for shiny and frizz-free results.
“One of the many challenges that I faced along with my clients was the unyielding Florida humidity. Not many products can withstand that test,” explains Dees. “It’s my belief that if a product can pass the 95% humidity test, women all over the country and the world could surely benefit.”
In addition to dealing with extreme humidity, Dees also found that many of his salon clients had significantly more heat exposure and damage to their hair. A large number were not using a thermal protectant on their hair before using a flat iron or a curling iron, which inspired a number of products in the GOGLAM line. All GOGLAM products are alcohol, paraben, sulfate and sodium-chloride free.
GOGLAM includes products ranging from a thermal protectant mist to texture cream to a 24K Argan Oil Serum, retailing between $18 and $36. Products will be available at the GOGLAM Launch Party on November 4 at The Gallery at Mills Park located at 1650 North Mills Avenue in Orlando.