Oct. 30, 2017 – The award-winning Boca Raton-based PR firm TransMedia Group (www.transmediagroup.com) said it’s in merger talks with a rising public company based here, iTeknik Holding Corporation (OTC PINK: ITKH).
According to Paul Meadows of Wall-Street.com, “these companies are a perfect fit” as TransMedia Group has the strong market presence, brand awareness, talented and dedicated staff that iTeknik has been looking for as an acquisition to complement its other holdings in advertising and digital communication https://wall-street.com/teknik-holding-corporation-otc-itkh-in-acquisition-talks-with-transmedia-group/.
iTeknik said it’s expanding its acquisition strategy to include PR after meeting TransMedia dynamic CEO Tom Madden, known as the “Spin Man,” the title of one of his best-selling books, and seeing the amazing success his PR firm TransMedia has had in helping its clients grow and prosper.
“After meeting Madden and his staff, we’re in discussions to acquire an interest in TransMedia,” said Fred Wicks, Chairman and CEO of iTeknik.
Madden founded TransMedia Group in New York City soon after he left NBC, where he was Vice President, Assistant to the President, then Fred Silverman, for whom he worked previously at American Broadcasting Companies.
TransMedia operates from a commercial building Madden owns in downtown Boca Raton. One of his former clients, Carl DeSantis credits TransMedia’s publicity for increasing Rexall Sundown’s revenues from $150 million to over $900 million until DeSantis sold the Boca Raton-based public company for $1.6 billion.
Madden said he is impressed how iTeknik’s revenues for the year ending June 30, 2017 were $1,144,925 vs. $952,149 for the year ending June 30, 2016.
iTeknik has transitioned from the Telecom industry to Marketing, Advertising and the digital media space with the start-up of its Big Rhino Agency in January, which was able to increase its revenues by more than a hundred percent, said Meadows.
iTeknik currently operates Big Rhino Corporation as a wholly owned subsidiary, which has increased its revenues by 101% through August. It has expanded its business in Las Vegas by adding several automotive clients to its existing Arizona and California dealerships. Big Rhino has also diversified into the medical and real estate markets.
Wicks has held positions as Editorial Director for Creative Universal, Director of Marketing Services for a $3 billiondivision of Rockwell International Corporation and worldwide marketing responsibility for $400 million division of Invensys Air Systems.