Oct. 25, 2017 — Dave Lundahl, Founder & CEO of InsightsNow, a research consultancy that specializes in applying the science of human behavior to custom research for product development, brand positioning and marketing messaging in order to achieve accelerated business success, has been awarded the “2017 Industry Change Agent of the Year” by the Next Gen Market Research Group (NGMR) and Women in Research (WIRe). The NGMR awards for thought leadership and industry disruption were presented yesterday at KNect365’s THE Market Research Event (TMRE).
The award recognizes Lundahl’s cutting-edge work on building innovative online research communities, particularly a community of Clean Label Enthusiasts™ to serve researchers in all facets of the food industry facing business challenges related to the free-from food movement. Recruitment for the specialized community is supported by Netquest, a tech-driven consumer panel company. Lundahl accepted the award this morning, which was presented by Kristin Luck, Growth Strategist with Luck Collective and Founder of Women in Research (WIRe) and Tom H. C. Anderson, CEO of OdinText.
“I am honored and thankful for the NGMR award, as InsightsNow strives to be a change agent in the industry,” Lundahl said, “Recognition for our new behavioral metrics and custom consumer communities underscores how powerful this new insights approach is in the industry—providing that faster, more informed decision making everyone needs.”
The annual NGMR award recognizes market research companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation—technological, methodological or otherwise—to drive research industry progress.
Winners of the 2017 NGMR Awards included:
- Dave Lundahl, Founder and CEO of InsightsNow: “2017 Industry Change Agent of the Year”
- Gregory Weston, CEO of Incognito Research: “2017 Outstanding Disruptive Startup”
- Lisa Courtade, Executive Director, Global Customer & Brand Insights, at Merck: “2017 Most Innovative Research Method”
Tom H.C. Anderson, one of the original founders of the NGMR award program, said, “The annual NGMR award program is by researchers for researchers, and it’s not just about innovation for the sake of innovation, it’s about sound innovation that makes sense for our field.”
For more information, visit www.insightsnow.com.