Oct. 3, 2017 – Michael Todd Beauty, maker of award-winning patented sonic beauty devices and high-performance skincare products, proudly announces expanded distribution channels designed to bring the company’s offerings to a broad new array of consumers. The brand will launch at Beauty Brands in all 61 doors and dotcom, as well as making a debut in the new Forever 21 specialty beauty boutique, Riley Rose.
Michael Todd Beauty is well known for its state of the art skincare devices, including its revolutionary Soniclear cleansing brush, with its patent-pending anti-microbial technology. The company has grown its franchise with a full range of medical grade at-home devices including the Sonicblend makeup brush, the Sonic Eraser Pro skincare infuser, Total Refresher Dermal Rejuvenation system and the new Sonicsmooth dermaplaning system.
Co-Founder and President, Lew Hendler is “so excited to announce our partnership with Beauty Brands.” The Kansas Citybased chain is considered a one-stop-shop for anything and everything beauty. With a wide range of salon and prestige products, Beauty Brands also offers the convenience of a full service spa and salon on site. Says Hendler, “Beauty Brands is a perfect environment for our products, with its focus on excellence, value and an ongoing commitment to professional quality. Their associates and salon and spa team are incredibly knowledgeable, a real benefit for consumers and for brands like ours.”
Beauty Brands will carry a curated assortment of Michael Todd Beauty tools and best selling skincare in a 4 foot linear space in stores, with a broader assortment available online. Consumers can also expect to see must-have holiday collections as well as ongoing special offers throughout the year. States Beauty Brands CEO, Caryn Lerner, “We are very excited to be launching Michael Todd Beauty in all of our Beauty Brands stores. Michael Todd Beauty’s focus on innovation and education will provide the partnership we need to make their business successful in our stores.”
The brand is also thrilled to be a part of Forever 21’s new experiential beauty boutique concept, Riley Rose. The first door opened in Glendale, California on September 30th, and 12 additional stores will open across the US by spring 2018. With a demographic firmly rooted in Gen Z and millennial culture, Co-founder and SVP of Sales Michael Friend states “Riley Rose is such a great complement to our other distribution outlets as it helps us stay in front of the next generation of beauty enthusiasts. We’ve tailored our assortment to delight this consumer, with a focus on two hero skus; our Soniclear Antimicrobial Sonic Cleansing Brush and our Sonicblend Antimicrobial Sonic Makeup Application brush; both tools are offered in solid colors and fun patterns.” Riley Rose shoppers will also find Michael Todd Beauty on dotcom beginning in November.
Already available nationwide at ULTA Beauty stores, ULTA.com, HSN and Michael Todd Beauty dotcom, this new distribution is a part of the company’s overall growth which continues to outpace the industry.