Technology and Luxury Converge on One Fully-Integrated App

Aug. 22, 2017 – LUXnow, a peer-to-peer network poised to disrupt the luxury sharing economy, today announced its official launch. Available via its mobile app in the App Store (, Google Play (  and website (, LUXnow provides members with an unparalleled selection to an expansive, expertly-curated portfolio of luxury assets through its community marketplace, offering owners the opportunity to list and monetize their assets with the touch of a button. Launching initially in South Florida with exotic cars – from such brands as Bentley, Ferrari, Lamborghini and Range Rover – LUXnow will soon expand nationally to include villas, yachts and private jets.

Click to Tweet: Technology & Luxury Converge with @LUXnowgroup! Download in the App Store ( or Google Play (

According to a 2015 study by PricewaterhouseCoopers, 43% of US consumers agree that owning today feels like a burden. Inspired by this climate trend, co-founders and brothers, Anthony and Gary Marotta, founded LUXnow. Anthony and Gary bring a wealth of knowledge and industry experience to LUXnow. As co-founders of Carefree Lifestyle, a leading Miami-based exotic car rental and luxury concierge service founded in 1999, Anthony and Gary noticed a sizable void in the luxury rental market. Owners’ idle assets were incurring expenses, and renters didn’t have a clear-cut path to easily obtain the luxuries they desired. This was the driving force behind LUXnow, which capitalizes on the booming sharing economy, by providing a solution to both of these problems.

“We recognized an opportunity in the market to provide consumers with a frictionless, on-demand luxury rental experience, while at the same time providing owners with a pipeline to securely and efficiently loan out their idle assets while generating passive income – removing the burden that is associated with ownership today” said Anthony Marotta. “Through this new platform, we look forward to delivering the same exceptional service, consistent portfolio, and extraordinary experiences that our customers have come to know and trust.”

Expansion to New York is slated for fall 2017, with plans to activate Los AngelesSan Francisco and Las Vegasthereafter.

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