Aug. 16, 2017 – Fathom — the immersion and enrichment experience brand from Carnival Corporation (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company – salutes the one-year anniversary of Kind Traveler, the travel industry’s first socially responsible, ‘Give + Get’ hotel booking platform and blog. As a founding sponsor of Kind Traveler, Fathom celebrates all of the partners who have come together to create values-aligned travel options and help expand its intent to empower travelers to get closer and touch the heart of new destinations while becoming a force that benefits communities globally.
Additionally, celebrating 2017 as the United Nations-designated International Year of Sustainable Tourism, Fathom and the other 130 hotels, charities and destinations that have teamed up with Kind Traveler are working together to fulfill Kind Traveler’s mission, which is strategically aligned with the U.N.’s Global Goals for Sustainable Development: preventing poverty, protecting the planet and promoting wellbeing for all.
The way it works is simple: Travelers give a $10 nightly donation to a local charity that positively impacts the neighborhood they are traveling to, or to a charity of choice. As a reward for their donation, travelers unlock an exclusive hotel rate and special perks with curated hotels and unique properties throughout the United States, Mexico, Canada, the Caribbean and Costa Rica.
One hundred percent of the donations raised on the Kind Traveler platform are given to charity. In addition to being a socially conscious hotel booking platform, Kind Traveler is an ideal place for travelers to receive inspiration on how to live and travel consciously through its blog and Kind News, or where they can win popular prizes and travel packages via its ‘Win This’ section of the site.
“We are delighted to celebrate and congratulate Kind Traveler on their first year of successfully empowering travelers to bring kindness to the world in simple, thoughtful and creative ways,” said Tara Russell, president of Fathom and global impact lead for Carnival Corporation. “From the start, we’ve been aligned and incredibly impressed by Kind Traveler and their drive to create positive and meaningful immersion experiences for travelers, and we look forward to continuing to foster our beautiful partnership as we work together to broaden the ecosystem of good travel.”
Metrics of ‘What $10 Can Do’ are communicated throughout the site, giving travelers a tangible example of the type of impact they can create by booking with Kind Traveler.
For example, an exclusive hotel rate is unlocked with a $10 donation to City Harvest that will also help feed 40 in-need New Yorkers. A $10 donation can also help plant 10 trees with Arbor Day Foundation, provide 40 nutritional meals for school children in need with World Food Program USA, and feed one rescue animal for one week with Animal Defenders International.
In addition to making a positive impact, travelers will receive exclusive rates that are as or more competitive than many travel booking sites, as well as perks such as complimentary breakfast, discounted spa treatments, waived resort fees, etc.
“We are witnessing a powerful shift towards consciousness in traveler spending, and Kind Traveler is facilitating the connection between travelers and businesses that want to be an active participant in addressing societal and environmental challenges,” said Jessica Blotter, CEO & Co-Founder of Kind Traveler.
According to the 2017 Cone Communications CSR Study, 89 percent of consumers will switch to a brand that supports a good cause over one that does not, given similar price and quality. Before Kind Traveler, there was not a hotel booking site that helps travelers vote with their dollars for causes they care about with the reward of exclusive hotel rates.