Big O Tires Closes Stores for 2 Minutes 40 Seconds in Observance of Total Solar Eclipse

Aug. 16, 2017 – Hundreds of millions of drivers are reminded of the importance of wheel alignment as Big O Tires, home of the Free Alignment Check, declares August 21 National Day of Alignment. The tire retailer is closing select, participating stores along the path during the entirety of the total solar eclipse – all two minutes and 40 seconds of it. *B-Roll available for download.

“Like a total solar eclipse, 100 percent alignment also matters when it comes to protecting your tire investment,” said Kim McBee, vice president of marketing and advertising, Big O Tires. “National Day of Alignment is designed to encourage drivers to inspect and correct their vehicles’ alignment. And August 21 is the perfect reminder as we all observe the ultimate planetary homage to alignment.”

According to Hunter Engineering Company, 60 percent of American cars are in poor alignment. Poor wheel alignment can lead to reduced fuel efficiency, uneven wear to tires, poor control/handling and can even void a tire warranty.

In addition to the select stores in MissouriArkansasOklahomaKansas and Nebraska closing during the eclipse, participating Big O Tires retail locations along the eclipse’s path are providing special eclipse glasses to staff and customers to safely observe the celestial phenomenon. Participating locations are offering $15 off alignments now through Sept. 16th.

Not in the eclipse path? You’re not left in the dark (or is that the other way around?).

The retailer will be sharing coverage of the event and is also releasing a weather balloon equipped with high-definition cameras into the stratosphere along the path of totality to capture the beauty of perfect alignment. It will be shared on the brand’s Facebook page.

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