July 17, 2017 – Teams of Bacardi employees, ecology experts and volunteers for Surfrider Foundation’s Miami chapter recently worked together to help restore the beach dune and preserve the unique ecosystem along the Miami Beach coastline.
“Bacardi recognizes the importance of the local communities where we live and work and plays an active role in giving back by supporting our employees to make a difference,” said Jessica Merz, director of corporate communications, for Bacardi. “Our goal is to return to the environment at least as much as we take away.”
As part of the Bacardi ‘Spirit for Life, Caring Together’ annual Corporate Responsibility Month community service volunteer program, dozens of Bacardi employees from the Coral Gables regional headquarter office, guided by Surfrider volunteers, removed large swaths of the invasive scaevola plant, as well as plastic debris and litter from the dune and beach areas. Once the unwanted foliage and debris are cleared from the environmentally sensitive ecosystem, the once-dormant native species will repopulate the dune allowing it to return to a natural, healthy state. A healthy dune is the first line of defense against hurricane storm surge.
“The Bacardi employees’ good-spirited efforts like this beach clean-up and dune restoration show their eco-conscious roots run deep in Miami,” added Mike Gibaldi, board member of Surfrider Foundation – Miami Chapter. “We applaud Bacardi for stepping up to help Surfrider protect the oceans, waves and beaches for the enjoyment of all.”
To learn more about Bacardi Limited and its “Good Spirited: Building a Sustainable Future” environmental initiative for sourcing, packaging and operational efficiencies across the entire Bacardi family of premium spirits and wine brands, visit: https://www.bacardilimited.com/corporate-responsibility/good-spirited-sustainability-initiative/