June 7, 2017 – Can one individual, still in the sunrise of her career, change the way business is done in the natural foods industry? For Agnes DeLatoni, the answer is clearly “yes.” Her fast-growing network of 300-plus natural foods retailers gives manufacturers a new way to test products, learn what consumers want and optimize product launches. And this network is the perfect stepping stone for moving into the nation’s largest, most well-known retailers with products that are already proven.
For their part, natural foods retailers have been thrilled with the results DeLatoni has delivered. Brandon Lee Bernier of Ada’s Natural Market in Fort Myers, Florida says that “[i]t has been a pleasure working with Agnes! Not only did she introduce a great product, she follows through and makes sure it is doing well. She supports the product even after the first sale — that is what separates her from the rest.”
The network of relationships DeLatoni has put in place today is growing by leaps and bounds, as manufacturers see first-hand the kind of results she can deliver. Manufacturers that work with her enjoy access to a smarter, faster method for developing new products. Her forward-thinking and people-focused method prevents the critical yet common mistakes that cause products to fail before they even have a chance.
“New products need every possible advantage to break into the consumer market and stay there,” says DeLatoni, “and I give manufacturers the knowledge and insight to maximize their success — it’s a head start that no one should be without.”
When manufacturers win, retailers win, too. “We love the idea, that on our shelves there will be new, interesting and innovative products!” remarks Carlos Lopez, manager at Oakes Farms Market in Naples, Florida.
DeLatoni’s network of independent retailers is a proving ground for natural food products. For ambitious manufacturers, this network is the perfect starting point for becoming a phenomenal success and perhaps even a household name.