May 10, 2017 – Zimmerman Advertising has announced its partnership with Pure Barre, the largest, barre fitness concept in North America. The 450 boutique studios offer an exceptionally effective total body workout loved by more than 550,000 fitness enthusiasts.
The Pure Barre expansion plan projects having more than 1,000 studios open in the U.S., Canada and around the world by 2021. Doubling in size is a huge undertaking that propelled the search for the right marketing partner.
Zimmerman will be providing strategic leadership for the business including branding, media planning and buying, digital marketing, market investment modeling and social media. In addition, Pure Barre will be working with Zimmerman’s innovative Social Media practice to prospect new customers through their proprietary Social Acquisition platform.
“I have known the Zimmerman team and their capabilities for many years and have been waiting for the right opportunity to work together – this is it. We have a great brand with a massive ambition to double in size in the next few years. Zimmerman has the proven experience and drive we need to help make that vision a reality,” said Scott Breault, CMO of Pure Barre.
Zimmerman’s CEO Michael Goldberg noted, “Pure Barre is a brand with a cult following because of their commitment to transform people’s lives. Our job is to help them pave the way for new members, new franchise locations and new profit centers that accelerate that growth.”
The Founder and Chairman of Zimmerman Advertising, Jordan Zimmerman, who has an absolute passion for fitness added, “This opportunity is a business trifecta to us. Great leaders that we want to work with, a great business model poised to expand and a great sector designed to help people live healthier lives.”