GuideWell Connect Partners with NextHealth Technologies to Enhance Health Plan Member Engagement

April 5, 2017 – GuideWell Connect, a leading provider of consumer health sales, marketing and engagement solutions to health plans, today announced a partnership with medical cost management analytics platform company NextHealth Technologies. NextHealth’s capabilities are designed to measurably reduce medical costs and improve health quality outcomes by providing prescriptive analytics, multichannel consumer outreach and machine learning in a secure SaaS platform that easily scales from one to multiple-use customers.

With the partnership, GuideWell Connect will enhance its end-to-end member engagement solution to include state-of-the-art medical cost management capabilities, pairing NextHealth Technologies’ platform with GuideWell Connect’s leading consumer analytics, campaign management and member outreach capabilities for its health plan clients.

“We’re excited to partner with this team to bring a deeper level of systematic insight to our engagement platform and, ultimately, drive quality outcomes while reducing costs for our health care clients,” said Craig Thomas, president of GuideWell Connect. “NextHealth’s expertise in determining the health plan’s most important use cases and who to target for the best outcomes is critical to the future of consumerism.”

NextHealth Technologies CEO Eric Grossman said, “GuideWell Connect’s expertise in knowing how to engage healthcare consumers is the perfect complement to NextHealth’s ability to identify avoidable and impactable risk opportunity and optimize based on which programs work for whom. Together, utilizing a single platform, our managed service offering helps our health plan customers reduce medical costs as measured within 10 weeks from deployment.”

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